Developing Well-known Self-Care Brands Across Europe
The CHCI segment primarily focuses on building established local brands, offered through strong customer partnerships with over 100,000 pharmacists coupled with effective commercial strategies. Many CHCI products are top sellers in the markets in which they compete.
Meeting Consumers at their Point of Need
Consumer Self-Care International’s diversified portfolio of leading local brands and position Perrigo to meet several consumer trends:
• Increasing demand for natural, pure, environmentally friendly offerings
• Increasing desire for brands tailored to local preferences
• Pharmacy increasingly the Point-of-Care vs. visits to the doctor
• Expanding consumer confidence in buying self-care products online
Dependable Brands Across a Multitude of Markets
Perrigo’s expansive commercial footprint in Europe enables us to offer some of the most well-known branded self-care products in the more than 30 markets we serve.
Our ability to leverage our world-class manufacturing network, consumer-centric innovation and marketing, and the ability to support personalized consumer experiences enables Perrigo to offer more than 5,000 stock-keeping units (SKUs) across 200 brands.